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Napa Lighted Art Festival
AFM Hispanic Heritage
When Avocados From Mexico created a new program focusing on hispanic heritage I was tasked with developing the logo. Three options were developed with the requirements of using brand typefaces and colors while expressing "Mexicanity" and representing the product. We were also tasked with naming the program. After many brainstorming sessions we decided on Viva la Fiesta. The chosen option integrates hispanic architecture and papel picado (paper banners) creating an upbeat and lively atmosphere while maintaining a strongly branded program mark.
Art Direction, Illustration, Branding
