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NLT Microsite
DoNapa Website Refresh
Tasked with creating a stronger visual hierarchy to support new forms of content, brand colors and imagery are prioritized to define content sections of the homepage. Along with the homepage a redesign of content pages, lodging search and lodging specials were required to streamline the user experience. Interior pages have been redesigned to encourage users to browse secondary content related to their interests while maintaining a clean hierarchy for the primary content. The lodging search page leverages familiar filtering characteristics to quickly find appropriate lodging options for the user's potential visit.
Art Direction, UX/UI, Strategy
